Learning from mistakes

What’s the point of running out the door with your business when you don’t know where you’re going? I had a phone call from a prospective client today and what she had to say was music to my ears. April is an accomplished photographer and she wants to extend her services into a new market…

10 Reasons to Write a Business Plan

A business plan is like a big jigsaw puzzle with different pieces that need to be put together before a business owner gets a picture of what things will be like. Here are the 10 reasons to write a business plan before commencing operations: 1. To prove you’re serious If you’re trying to secure business…

Why Plan When Nothing Goes To Plan?

There is often a great debate about business planning.  Planning is key to business success versus a go with the flow attitude since nothing ever goes to plan anyway. Benjamin Franklin is famously quoted as saying “if you fail to plan, you are planning to fail”.  This can be interpreted many ways but I like…

Are You Using Machine Gun Marketing?

For the first time last week I heard a phrase from a friend called “machine gun marketing” and I thought it really hit the nail on the head to describe how some businesses go about utilising their marketing dollars. The premise of machine gun marketing is when a business haphazardly spends money on marketing activities…

Planning Is Key For Smart Business

Getting your business up and running is an achievement in itself but how does a business owner navigate their way when their business is growing? Planning is the key… At the beginning of every year or financial year, spend the time planning your financial goals for the year ahead and what you are going to…

How To Market To Your Target Audience?

Today I had coffee with three professionals like myself and the discussion came up around how to market our businesses which was really interesting. Included today was an accountant, a bookkeeper and a financial services operator. Each of our requirements regarding how we attract and find our target audience varied particularly because two of the…